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Where the locals dine

for Homemade Pastas, Raviolis, and Sauces of Chef Pasquale

Cafe Milano
711 Pearl St, La Jolla
858- 454-3806




San Diego

Social Diary

The Collector's Edition Books, The on-line magazine, leading San Diego's Social Scene

Scott Johnston, Margo Schwab and Kima serving up San Diego Social Coverage!


Sanford Burnham Gala

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Hosts: Madeleine Pickens of the Del Mar Country Club

Highlights: Mega smarts and mega generosity mingling to expedite Sanford-Burnham Medical Research Institute mission to conduct "world-class collaborative research dedicated to finding cures for human disease, improving quality of life, and thus creating a legacy for its employees, partners, donors, and community."

Who Was There: The Conrad Center for Chemical Genomics' Conrad Prebys and Debbie Turner, the Sanford of Sanford Burnham Denny Sanford with novelist Elizabeth Dewberry (looking very fetching in Valentino), Jeanne Herberger, Peggy and Peter Preuss of the Preuss School and the Preuss Foundation for Brain Tumor Research, and Honoree Roberta Burnham was there too. She and husband Malin Burnham have been a huge support of Sanford Burnham hence the name.

Unable to make it was Honoree and hostess of the dinner, Madeleine Pickens. But she was toasted and applau

The Buzz of the Event: The $1 million donation by Denny Sanford.....he's already given $50 million plus to the Sanford Burnham.

Special thanks to: All of the supporters who are endeavoring to make the future of health signicantly brighter!


Be advised strictly no downloading, publishing, broadcasting, printing, or copying of photos or content. Please email purchase requests of photos you are in.


Marla and Larry Black making the red carpet entrance at the Del Mar Country Club for the Sanford Burnham Gala 2013

Gayle Wilson with David Cherashore and his mother-in-law, Anne Evans of the Evans Hotels

Anne Evans with her daughter Grace Evans Cherashore of the Evans Hotels

Scott Johnston with Gayle and Pete Wilson...yes the wonderful Pete Wilson!

Cooking Author Jeanne Jones with Gayle Wilson ** Pete Wilson with Jeanne Herberger

Kem Graham with Jeanne Herberger ** Elizabeth Dewberry with her new friend Kima

Denny Sanford with Stuart Tanz

Ann Campbell with Dr. Michael Kosty, Medical Director of Oncology / Fellows Program at Scripps Green

Honoree Roberta Burnham

Salah Hassanein admiring the San Diego Social Diary Collector's 2nd Edition

Kima in Jemima Dutra custom gown with 2 of her favorite people, Debbie Turner and Conrad Prebys who do so much for health, sciences, and animals

Kima at Conrad Prebys's feet... she loves that man!

Kima working over her fave friend 'pack leader,' Conrad Prebys ** Michael and Elizabeth Copley

Hank Nordhoff with Elizabeth Dewberry and Denny Sanford, and Peggy and Peter Preuss

(Have something in your closet or garage that has to go.... the Rancho Coastal Humane Society would be pleased to have a donation to support retired military dogs, animal adoptions, and aid seniors in need keep their pets)

Robin and Henry 'Hank' Nordhoff with Elizabeth Dewberry and Denny Sanford

Bob Dynes (former UC San Diego and University of California Chancellor, presently a UC San Diego Professor of Physics) with Lynn Gorguze and Congressman Scott Peters

The Scene ** Me and my girl



Proud to help out An uptick in Scott Johnston's security consultaion business... he is happy to help out. And thanks to FB, Scott will be returning a GO PRO to its rightful owner....

Quote of the Week: "Gravitation is not responsible for people falling in love." - Albert Einstein



San Diego Social Diary Collector's Edition Books Available

at Ocean Girl, Bowers La Jolla, the MCASD Gift Store, John the Tailor's, Statements La Jolla, and by special arrangement

through San Diego Social Diary


First Edition San Diego Social Diary Collector's Edition featuring Katerina and Darwin Deason is sold out!!

San Diego Collector's Edition First Book - Thank you to our Cover Couple,

the very dynamic Katerina Deason and Darwin Deason

San Diego Collector's Edition Second Book - Thank you to our Cover Ladies Joanne Laverson, Miriam Smotrich, Rocio Bernal Flynn, and Chrisanna Northrup


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reported and photographed by Margo Schwab

publishing support and photoshopping by Scott Johnston

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great job margo!  always so exciting to read your scoops!  Judge C.


Party Archives


* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor and co-owner of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary Magazine are pleased to announce a partnerships with the San Diego Humane Society and SD METRO Magazine. They have also partnered with Country Friends and the San Diego American Heart Association and the Arthritis Foundation.

Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both are now members of the University Club and its worldwide ClubCorp Compass Society. Margo Schwab and Scott Johnston are Police Press credentialed by the Chief of Police, William Lansdowne.


San Diego's The Social Diary would like to say a special thank you to our advertisers.

Rancho Coastal Humane Society and Jim Silveira

San Diego Symphony

SNAP - Spay and Neuter Action Project

KCM Group - Construction Management and Consulting Services

Symbolic Motor Car Company

Bowers Fine Jewelry

Juelerie - Pamela Pogue

JSylvester Estate Home Builders

Helen Woodward Animal Center sponsored by Tiffany and Jim Mahoney

San Diego Humane Society sponsored by Taylor Miller

Animal Fashion by Jordan

Giuseppe Restaurants and Fine Catering - Giuseppe Ciuffa

The University Club Atop Symphony Towers and ClubCorp - Eric Affeldt

Cafe Milano on Pearl Street La Jolla

The Marine Room - Chef Bernard Guillas

The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil


Warning ** photos, video and writing on this site are the

2013 copyright, all rights reserved, of The Social Diary LLC and its subsidiaries including San Diego Diario Sociales - Su Conexión Con la Sociedad, no reproduction of any part or parts is allowed without written permission by Social Diary Magazine