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The Older, The Better!
Social Diary Financial Columnist Judith Johnson
I am a grandmother twice over, with a two
year old granddaughter and a four year old grandson. Somehow I
cringe at being called a grandmother, and then I think, it is
positively "grand!" Obviously I do not think of myself
the same as my grandmother's generation or even as my own mother's
generation. This new upcoming generation of grandmothers has attitude.
We don't act "old." We're different! We're "out
there" -- we matter in this world.
Some of us at the cutting edge
of "baby boomers" are, indeed, making powerful changes
in society. Many women have earned money, and have given
or are giving back to society by volunteering, taking good care
of themselves, staying healthy, learning more, and even making
This optimistic, fast paced, affluent baby boomer woman has the
merchants and marketers scrambling for her attention. Ken
Dychtwald, founder of Age Wave, advises
corporations about products and services for maturing adults,
and has co-authored The Power Years: A User's Guide
to the Rest of Your Life. He says the boomer generation
stands apart because of women's higher educational levels, experiences
in the workplace, extent of travel, self-empowerment, and affluence.
Not only have boomer women made
more of their own money, but dollars are being transferred to
them in staggering amounts -- anywhere from $12 trillion to $20
trillion will be bequeathed to them by inheritance over the next
twenty years. The boomer woman already makes many family
purchase decisions, and will be playing a major role in deciding
which long-term financial plan will work for her family.
The affluent boomer woman wants to feel
good, look good, be modern, stylish, and sexy. She is the "fountain
of health" by exercising and eating well. And she has a good
chance to live to be 100. Amen! Awomen!
Excerpts taken from "Woman of the Year," Town &
Country, January, 2006
* Judith M. Johnson is
the Chief Financial Officer and Operations Officer for
LA JOLLA INSTITUTE FOR WEALTH MANAGEMENT. Johnson
has a BS, Education/Psychology, Miami University of Ohio.She can
be reached at judithjohnson
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of the author, The Social Diary, San Diego Social Diary, margomargo.com
and Margo Schwab.
reproduction of any part or parts is allowed without written permission
by Margo Schwab