7928 Ivanhoe, La Jolla * 858-805-5062 * www.purebarre.com


South Coast's Prada Opening A Fashionable Draw for Orange County Museum of Art


On May 4th, the long anticipated opening of Prada occurred at South Coast Plaza. And it did so in a big way!

The private invite only reception was a veritable who's who of the fashion set from Orange County, San Diego and L. A. And it was for a very good cause. A percentage of the evening's sales, and there were a lot, went to support the Orange County Museum of Art's free education programs.

Among the chic ones there were Nancy O' Conner, Mia Malone and Roberto de Gregorio, Jennifer Waters, Diana and Simon Malk, Jennifer Shaver, Tangi Miller and Salem Ciuffa.

Salem, dressed in head to toe Prada, enjoyed the party. Meanwhile her husband Giuseppe Ciuffa was back behind the scenes with his luxe catering company Giuseppe Fine Catering providing bite sized smoked salmon, tuna tartare and other appetizers with champagne and martinis. They also provided the very good looking servers!

A perfect fit for such a DNA blessed crowd. More there included Tae Kim, Minji Clark and Chloe Kang, as well as the Co-Chairs of the event, Marsha Anderson, Inga Beder, Renetta Caya, Moira Kamgar and Jennifer Segerstrom. That's of the Segerstrom's family that owns South Coast Plaza.


Please enjoy the photos.

Be advised strictly no downloading of photos. Please email purchase requests of photos you are in.

Tae Kim with Minji Clark and Chloe Kang

The Scene ** Salem Ciuffa with Simon Malk

Simon and Diana Malk with Joe, a nice gentleman in, what else but Prada!

Dr. Shakha Gillin with her husband Dr. Scott Gillin and Shakha's sister, Dr. Vishakha Gigler

3 Prada beauties, Diana Malk, Kat Cowling and Salem Ciuffa

Simon and Diana Malk

Pretty Prada sandals on Diana Malk


Lucky Dr. Scott Gillin getting a 'petite bisous' from Dr. Shakha Gillin and Dr. Vishakha Gigler

Mia Malone with Roberto De Gregorio, Nancy O'Conner, Jennifer Waters and Simon Malk

The Best Dressed Cop in the San Diego Police Department, Gina Spadacini, with Diana Malk

The Scene

Newly dubbed 'Prada's Angels' - Tae Kim with Minji Clark and Chloe Kang

Tae Kim with Minji Clark and Chloe Kang, fun all around while shopping!

Mark Bergendahl with Jennifer Shaver

Dennis Szackas with Anton and Jennifer Segerstrom and Fred Kangar



Orange County Museum of Art's Director of Development Patricia Falzon with Event Co-chair Jennifer Segerstrom

The fashionable scene

Giuseppe Fine Catering staff serving bite sized hors d'oeuvres

Elegance at Prada!

Nathaniel Kamp with Tangi Miller


To learn more about the Orange County Museum of Art and its programs, please visit www.ocma.net


The Buzz

That was Jeffrey Rutgard, the eye doctor doing good works down at Scorpion Bay recently. Jeffrey redtified a number of locals with their eyesight issues. On hand also was Jeffrey's wife Linda, and good friends Nancy and Fred Borrelli. Fyi, the Borrellis founded and own Scorpion Bay Hotel.


On Kima's fundraising efforts for the the Arthritis Foundation....

Kima says some of the signs to look for are not wanting to go for a walk. Acupuncture, meds and massage have helped many a pet lead a better life.

To learn more about arthritis and to contribute to the walk ($10 is the min), please click on the following logo:


Kima says thank you for your support!

reported by and photoshopped by

Margo Schwab and Scott Johnston



More Buzz

The Social Diary is proud to donate $100 to Rancho Coastal Humane Society to replenish the money stolen from donation boxes. The money will help the following situation.

Cat Burglar Plunders Pet Coffers
Cricket Corner Dog Park Donation Boxes Broken into
at Rancho Coastal Humane Society


The donation boxes that help fund the maintenance of the free Encinitas community dog park, Cricket’s Corner, were broken into.  The theft was discovered this morning by a shelter employee and Rancho Coastal Humane Society is asking the public to report any information they have about this crime. It is estimated that $100.00 was stolen and there will also be expense to repair the donation boxes.  Animal shelters in San Diego have been on-going targets of thieves over the past two years.

“This was a selfish act,” said President Jim Silveira. “It is obvious that the person who committed this crime has no regard for the plight of animals in our community. We rely on the generosity of dog park patrons to help us maintain the park. The person who did this, is not only stealing from our shelter animals, but from everyone in our community.”

It costs RCHS approximately $5,000 annually to operate the dog park, which is a free service to the community.  To report information about this crime please call (760) 753-6413 or to make a donation to the dog park, visit www.rchumanesociety.org










Photoshopping and Photography Services

Photos on this website available if it is of you

available by The Social Diary

~ 619-384-7333

email TheSocialDiary.com



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* Margo Schwab, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary are pleased to announce partnerships with the Arthritis Foundation of San Diego County, Country Friends, the San Diego American Heart Association, and the San Diego Humane Society.



San Diego's The Social Diary would like to say a special thank you to our advertisers.


Valerie and Harry Cooper supporting the San Diego Opera

Valerie and Harry Cooper supporting The Museum of Contemporary Art San Diego

Judith C. Harris, Blair Harris, and Robert Singer, MD supporting the

Dian Fossey Gorrilla Fund International

Old Globe Theatre

Rancho Coastal Humane Society

Lisa Shapiro of Pure Barre La Jolla

Dr. Laurie Marker of The Cheetah Conservation Fund

H. Moradi Fine Jewelers on Prospect Street in La Jolla

Pamela Pogue of Juelerie

Kary Favish of the Worth Collection

Diana Cavagnaro of Designer Millinery

Jordan of Jordan Art Couture and Animal Fashions by Jordan

Lizz Russell of The Lizz Russell Collection

Gary Parker of WineSellar & Brasserie

Owner and Chef Pasquale of Cafe Milano

Kevin Smith of Extreme Pizza in La Jolla

Jeremiah Sullivan of Neptunic Sharksuits

Drs. Sue and John Morizi of The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil



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2010 copyright, all rights reserved, of The Social Diary LLC and its subsidiaries.

no reproduction of any part or parts is allowed without written permission by The Social Diary











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Ralph Starkweather

World Class

Commercial and Portrait Photographer

credits include:

Photograhing Ansel Adams

at Ansel Adam's Home.

Cassius Clay aka Mohammed Ali

....need we say more



Breed: Shar Pei/Catahoula Leopard (mix)
Color: Blonde
Weight: 35 lbs
Age: 6 months
Sex: Male
Identification number: 40647

Active, entertaining and athletic, nothing makes Duke happier than playing and spending quality time with his people friends.  In addition to his sweet disposition, he’s is also playful, inquisitive and entertaining.  Duke is an active puppy who enjoys both experiencing the great outdoors, and spending time inside with his companions as well.    Duke will do well in a variety of homes, including a home with children and other pets. 



Breed: Pit Bull Terrier
Color: Red
Age: 2 years
Sex: Female
Identification Number: 40976

Meena came to the San Diego Humane Society with a broken leg, after being hit by a car.  Playful, engaging and affectionate, even with only three legs, she’s always thrilled to take walks and get exercise. Meena is also happy to snuggle by the side of a companion after a long day. She is social and enjoys interacting with other dogs as well.

Meena will do well in a variety of homes, but an adults-only home is recommended.

(Above and Below)

Clyde (m) and Song Breeze (f)

Breed: St. Bernard (purebred) and

Alaskan Malamute mix

Age: Clyde 8, Song Breeze 8
Colors: Clyde Red, Song Breeze Black/White
Sex:  Male, Female
Adoption Fee: $75
Identification number: Henry: 35718, 35716

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(619) 299-7012

Join Kima's Team!

We Did!!

Vince Heald

Ralph Starkweather


Kathryn Murphy

Katherine Schwab

Lydia McNeil

Susan and Matthew Shillingburg

The Walton's Fur Babies

June and Will Low

Patty Elkus

Dr. Nancy Gold Seid

Ed Mracek

Honorary Coaches:

Charlie and Chopper

Jennifer Greenfield and Rachel Greenfield

Claire B. Miller and Freddie B. Miller

May Zawaideh

Pat and Bob Whalen

Jose Cruz

Elaine Evans and Don Erlich

Margo Schwab and Scott Johnston


'The Social Diary is a delight to partner with!

As a result of their contributions to our organization, our 2009 Arthritis Walk event revenue increased by 50%!! I am very much looking forward to our continued partnership.'

- Andrea Muir, Development Director, Arthritis Foundation






WineSellar & Brasserie


Restaurant, Gary Parker's Wine Club,

Wine Store and

~ Wednesday & Saturday wine tasting's ~


Jordan Art Couture


Animal Fashions by Jordan



Where the locals go

for Homemade Pastas, Raviolis, and Sauces

Cafe Milano
711 Pearl St, La Jolla
858- 454-3806






The Social Diary


Scott Johnston, Margo Schwab and Kima!