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 Where 
                Pets Are Always In Style..... 
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                The Social Diary ~ the 
                on-line magazine covering High Society ..& more ____________________________________________________________ 
                 
                
                 The 13th 
                Annual Moores UCSD Cancer Center Courtesy 
                Press Release photo: 
                copyright Margo Schwab & The Social Diary 
 Luau and Longboard InvitationalSunday, August 20, 2006
 At: Scripps Institution of Oceanography Chairs: Paul Cleary Co-chairs: Paul Grayson and Craig 
                Knox   "We're surfing for a cure!" Contact: UCSD Cancer Center Foundation 
                (858) 822-0023, Jason Foster, foster@mail.sdsu.edu (619) 594-2585or Jennifer Whitelaw, jennifer@whitelawmarketing.com (619) 546-4348
 “ENDLESS SUMMER” ARTIST John 
                Van Hamersveld NAMED OFFICIAL ARTIST FOR 2006 MOORES UCSD CANCER 
                CENTER Luau & Longboard Invitational La Jolla, Calif. – The UCSD Cancer 
                Center Luau & Longboard Invitational, the largest gathering 
                of surf legends in the world, is proud to announce that artist 
                John Van Hamersveld, creator of the artwork for the original Endless 
                Summer movie, will be the featured artist at the 13th annual event. 
                  Van Hamersveld, whose Endless Summer poster 
                has become the quintessential icon for modern surfing, has created 
                an original piece of art specifically for the UCSD Cancer Center 
                Luau & Longboard Invitational.  The art, which is reminiscent of the poster 
                for Endless Summer, incorporates the UCSD Cancer Center Luau & 
                Longboard Invitational logo in a wave-like circle of vibrant hues 
                of red and orange.  The artwork, which will be used on all 
                event T-shirts and memorabilia, will be auctioned off at the Luau 
                & Longboard Invitational on Sunday, August 20 at Scripps Institution 
                of Oceanography. All proceeds from the event support promising 
                new research at the Rebecca and John Moores UCSD Cancer Center. Official Luau & Longboard Invitational 
                artists in previous years include John Severson, former world 
                champion surfer Mike Doyle, and Michael Deas, who designed the 
                Duke Kahanamoku stamp for the U.S. Postal Service – the 
                first-ever USPS stamp to depict a surfer.  “We are very excited to have John 
                as our featured artist for this year’s event,” said 
                Paul Cleary,Chairman of the UCSD Cancer Center Luau & Longboard 
                Invitational. “His art is very representative of the surf 
                culture and the aloha spirit.”  In addition to his poster design for Endless 
                Summer, Van Hamersveld has designed more than 300 album covers 
                for groups like the Beatles, Rolling Stones, and many others. 
                His work is featured in the Museum of Modern Art in New York City. 
                 The UCSD Cancer Center Luau & Longboard 
                Invitational, which to date has raised more than $1 million for 
                the UCSD Cancer Center, brings together surfing legends from around 
                the world, local celebrities and corporate executives to benefit 
                cancer treatment and research. The Invitational is a team event 
                where sponsored teams of five, including an assigned surfing legend, 
                vie for traditional trophies. The highlights of the event include 
                the surfing of the legends and the camaraderie that develops between 
                all participants as they surf together for a cure for cancer. The Luau festivities also include a Polynesian-themed 
                party featuring food, entertainment, a silent auction of surf 
                memorabilia and a brief ceremony to honor the winner of the Rell 
                Sunn – Queen of Mahaka Award. The award recognizes an individual 
                for his or her efforts to fight cancer and that person’s 
                dedication to helping others in ways that embody the true “aloha” 
                spirit.  More information on the Luau & Longboard 
                Invitational is available at www.longboardluau.org.    About the UCSD Cancer Center: Founded in 1979, the UCSD Cancer Center 
                is one of just 60 centers in the United States to hold a National 
                Cancer Institute (NCI) designation. As such, it ranks among the 
                top centers in the nation conducting basic and clinical cancer 
                research, and providing advanced patient care. The center’s 
                mission is to translate promising scientific discoveries into 
                new and better options for the prevention, diagnosis and treatment 
                of cancer, and the amelioration of pain. For more information, 
                visit http://cancer.ucsd.edu. Home Warning 
                ** photos, video and writing on this site are the  copyright 
                of the author, The Social Diary, San Diego Social Diary, margomargo.com 
                and Margo Schwab. no 
                reproduction of any part or parts is allowed without written permission 
                by Margo Schwab  
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