Kima says Find True Love & Enjoy the - 'Dog Days of Summer'


RITZ 2008 - 'A Silver Anniversary Safari!'


A Year of the Fashionable Best of 2007

Party Archives


& Kima's the Canine Connoisseur Columns

Kima 'Lookin' for Love on Valentine's

Kima aka 'Contessa Dracula'

Kima the Canine Connoisseur

Kima the RunAway Bride

Kima 'The RunAway Bride' - Shopping for My New Man!

Jingle Bell Run/Walk for Arthritis

Kima Photos

Kima in Charger's Outfit

Kima in Xmas Gown with Belle the Horse


Emails to The Social Diary

"Thanks for the Item. I always enjoy your coverage." - Dave Copley, Publisher of Copley News, including the Pulitzer Prize winning San Diego Union Tribune

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Celebrity Photos


University of San Diego Magazine

USD Magazine Featured Article: "Everybody who's anybody knows Margo Schwab, chronicler of San Diego's upper crust."







~ The Social Diary ~

fashionable coverage of charitable causes

The Social Diary is the First and Proud to 'go green' covering charitable events, established in 2000,

~ We don't fill landfills, we congratulate people who give back, and inspire others to do so too! ~

Summer is a Tropical Blast, 'A Bill Blass!!'


Personal Shopping for Bill Blass Premiere Collection available through

Cristina Schwartz



The Social Diary's Margo Schwab and Scott Johnston would like to thank Gary Parker and the WineSellar & Brasserie,

Scorpion Bay Hotel, Private, Picturesque ........VIP and Club Memberships Available >>> Scorpion Bay Hotel

founded by Fred Borrelli

Matt Rimel of Rimel's Rotisserie and Zenbu Restaurants

Ooh La La Boutique of Del Mar Plaza, Jemima Garcia of Jem Designs for Pooches and People, Kevin Smith and the team at Extreme Pizza in La Jolla, Creature Couture,

& Jeremiah Sullivan of Neptunic Sharksuits & Neptunic Jewelry, Lizz Russell Purses and Couture Gowns of the Lizz Russell Collection, Mistra Estates Olive Oil, Shawn Worst and the Evolution Home Theatre,

Too Haute to Trot

Favorite Links to Adopt / Care For Beautiful, Deserving Animals

San Diego Animal Support Foundation

Boxer Rescue Orange County



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